Super Socks
Stylish Compression Socks for Active Lifestyles
Brand Identity
The Challenge
The market for compression socks is often viewed as utilitarian and medical, lacking appeal to a younger, style-conscious demographic. Moonlight Studios tasked us with creating a brand identity for Super Socks that bridges the gap between functionality and fashion. Our goal was to develop a playful yet sophisticated brand that resonates with young, active adults who value both aesthetics and performance in their lifestyle products. The challenge involved blending trendy design elements with the practical benefits of compression socks, ensuring the brand stood out in a crowded market while maintaining its core functionality.
Project Overview
Super Socks is a brand that combines style and functionality in compression socks, targeting young, active adults. The brand identity focuses on playful yet sophisticated design, offering products that not only enhance performance but also appeal to fashion-conscious consumers. Super Socks provides stylish compression socks that support an active lifestyle, blending practical benefits with vibrant, trendy aesthetics.
UX Design, Motion & Interaction Design
Duration
Two Weeks (2024)
Tools
Illustrator, Photoshop, After Effects
Mood Board & Brand Direction
Research and
Discovery
Understanding the brand’s vision and target audience was crucial. The initial phase involved extensive research into the market, competitors, and potential customers. Insights were gathered to define the brand’s personality and core values.
A mood board was crafted to capture the essence of Super Socks. It included playful and sophisticated elements, vibrant colors, and modern design aspects to resonate with the brand’s target audience. This mood board guided the overall design direction.
To kickstart the design process, I created a word map to explore various attributes of the Super Socks brand. This helped in brainstorming and refining the core brand values and personality traits.
Logo & Brand Applications
Brand Logo
Having a unique logo helps customers to identify & remember product and quality of the brand. It’s important that the logo is responsive and can be used in a variety of different spaces. That’s why variations of the logo have been designed.
Primary logo is a custom, flowing script logo was created to convey a sense of movement and fluidity. The design incorporated a sock in the negative space of the 'U' and a subtle smile, representing comfort and satisfaction.
Secondary logo, derived from the primary logo but stacked in a playful manner to depict the brand’s friendliness and flexibility.
A vibrant and dynamic color palette was selected, including colors like Cotton Candy, Sunset, Indigo Burst, Sky Mist, Fuchsia, and Peach Fizz. These colors were chosen to evoke the brand's playful and energetic spirit while maintaining a sophisticated appeal.
A simplified version featuring the letter 'S' with a lightning bolt in the negative space, symbolizing superiority and energy.
Grandstander, was chosen for its playful and bold character, while the complimentary font, Poppins, added sophistication and readability. This combination ensured a balance between the playful nature and the functional aspect of the brand.
Reflective Summary
The Journey
This project reaffirmed the importance of a holistic approach to branding, where every touchpoint, from packaging to digital presence, works harmoniously to tell a cohesive story. It also highlighted the value of iterative design—refining and evolving concepts until they truly encapsulate the brand’s essence.
In the end, Super Socks stands as a testament to the power of thoughtful, user-centered design in creating a brand that is not only visually appealing but also meaningful and impactful in the market.