Labsmart
Pathology lab software for medical centers
Website
Web App
Dashboard
Product Overview
Managing people can be extremely daunting, especially in healthcare. Labsmart is a B2B SAAS software that helps Labs and healthcare centres manage patients, and processes in the organisation. This includes sending patients Lab test results, payments from patients, and referrals from other doctors all in one place.
Labsmart provides a reliable, efficient and secure solution, which enables laboratory owners to run their business with peace of mind while delivering quality healthcare.
Role
UX Designer
Team
4 Designers, 2 Software Engineer, 2 Lab Consultant
Duration
Twelve Months
(2021)
Tools
Figma
Website Design
Crafting the website
Structure, whitespace, Images, Illustrations and well-organized copy were our main focus for the website. we wanted users to come to the website and see exactly what they need and get access to it, no need for complex animations and too much visuals. This clearly reflected in the conversion rate of about 4-5% accumulating 1000+ health centers and managing 60000+ patients and counting within and outside India.
Based on research, above 70% of the time, people use their mobile devices to get access to the internet, and capturing as many users as possible was extremely important, hence having mobile responsiveness for the website was key.
Copy writing was very important for us as this was a really niché product. Our target was mainly healthcare centers hence the need to use copy and wordings that aligns with their vocabulary.
It was really important to organize the content and structure of the website as we wanted the information to be easily seen and the call to actions not hidden.
The Web-based App
Platform Skin
The web app is the bread and butter of the platform, so we meticulously made the experience very good by paying attention to structure, hierarchy and data presentation.
We kept in mind the needs of users and elements we wanted them to interact with the most, and nudge users towards using those elements to help them perform task faster and more more efficient.
The laboratories are able to track their daily business activities and get insights on days where they make more profit, exhaust inventory so they can prepare for subsequent times ahead.
The app offers the ability to generate letterhead test results with payment receipts and send them to patients via mediums like e-mail, whatsapp, or even text message.
A dedicated survey section integrated into the dashboard to enable labs send reports that will enable make improvements over time. This is especially important as when we combine this with analytics from their usage, we can make informed decisions on what feature to improve or add in future iterations.
One of the core features was to enable labs add and manage patient cases. The cases are like the tests that needs to be done. Cases can be retrieved using patient's name, investigations, or case number.
Outcome & Results
Growth through
design
Labsmart was a resounding success, since 2020 to this point, have successfully onboarded over 1000 laboratory centers and have processed over 600,000 laboratory results, and generated an ARR of ~$800,000 each year.
It should be noted that this revenue does not involve funding from any investors!!
In addition to this, a media outlet, Silicon India Startup City ranked Labsmart among the top 10 best rising startups in India 3 years in a row.
